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5 Step Process to Become a Social Selling High Performer

With over 56% online adults using more than one social media platform, sales leaders are increasingly talking about creating a well-rounded social selling strategy as an effective way of driving pipeline and attaining quota. With more competition and the challenges of cold calling, the concept of social selling has emerged as an underutilized tool that can effectively drive superb ROI for your…

Tales from the Inbox: Three Musts for Your B2B Email Marketing Strategy

As you know, email marketing isn’t dead. And, this is even more of a true statement for B2B email marketing. This is clear from data that implies influence and growth, including these two impressive stats. Email is currently the third most persuasive source for B2B audiences, following peer and thought leader recommendations. And, 73 percent of…

A Guide to User-Generated Content

So you’ve heard about user-generated content, but not sure what it is or how to get started? User-generated content can range from video, blogs, images, audio clips and more, all of which is created by consumers of a product or service. Research suggests that this type of content is one of the highest performings for increasing…

How Salespeople Can Use Video To Help Close Deals

Using video as a sales tool is a targeted approach that could help you get above the noise. The purpose here is to support your marketing strategy and build powerful relationships with prospects. It’s a conversion-driven tactic to meet your prospects where they are and move them further in the process. The fact is, video…