Video marketing isn’t going away anytime soon…

Why? Well, it’s one of the best performing types of content available.

72% of consumers choose to watch a video to learn about a product or service than reading some text. Better yet, 46% of users take action after viewing a video ad. There are many video marketing statistics I could list, but I’d be here all day!

Last year the majority of social platforms like Facebook, Instagram, Twitter and even Pinterest really focused on getting more users to share and engage with video content on the platforms. In 2019, we’ll likely see the efforts double.

However, coming up with engaging video content ideas that turn out to be a success can be tough.

If you aren’t planning out your video marketing strategy effectively, you’ll likely make these video marketing mistakes. So, to try and help you along your journey, we’ve compiled a list of video content ideas you can start doing right away.

Without further ado, here they are:

  1. Share a company overview
  2. Record a product demo
  3. Showcase your thought leadership
  4. Highlight customer testimonials, maybe even record some video testimonials with your customers?
  5. Keep up to date sharing a seasonal video
  6. Record a Q&A video
  7. Educate your audience with a how-to video
  8. Interview your clients
  9. Share case studies
  10. Let your audience see what it’s like behind-the-scenes
  11. Product reviews
  12. Event videos
  13. Explainer videos
  14. Product launches
  15. A public poll
  16. Online webinar/training
  17. Time-lapse videos
  18. Frequently asked questions
  19. Roundup videos sharing weekly/monthly highlights and news
  20. Office tours
  21. Publicity stunts
  22. A challenge video
  23. Live video
  24. User-generated videos
  25. Interviews with your staff members
  26. Share an announcement
  27. Give a sneak peek of an upcoming feature or product
  28. Share the latest news within your industry
  29. Showcase the best tips to get the most out of the service/product you offer
  30. Share the top myths about your industry
  31. Promote a social media exclusive offer
  32. Share failures you’ve encountered and how you overcome them
  33. Hold a giveaway
  34. Share industry-specific facts

There we go, 34 video content ideas that are likely to increase engagement, publicity and possibly even generate more sales. If you’ve been sharing the same content consistently, it’s time to give your profiles a change with the above video content ideas.

Consider using the above video content ideas and get creative, you’ll soon see your engagement and growth increase.

To help you grow your presence when creating videos and generate more engagement, sales and leads, we’d recommend you read the following articles along with implementing the video content ideas;


Gareth is the Content Marketing Manager at SkillsLab. He's a versatile digital marketer with experience on various platforms. When Gareth's not working he's usually jetting off around the world sharing his experiences on his blog and Instagram. You can also follow him on Facebook and Twitter.

Write A Comment