- Upcoming Webinar -
Improving Sales and Marketing Alignment (with my Top 5 Tools and Tactics)
On-going, Regular Weekly Slots.
Skills Lab is excited to announce its latest webinar "Improving Sales and Marketing Alignment (with my Top 5 Tools and Tactics)"
In this webinar Jason Sibley, CEO at Creation Agency will guide you through how we help customers get closer alignment between Sales and Marketing teams and drive down the cost of customer acquisition.
With over 20 years of marketing experience it’s safe to say Jason has a passion for the topic. In this webinar he will be sharing not only his top tips, but also his top tools to help you match results and get more value from your marketing. There will be actionable takeaways for you to start implementing immediately.
What You Will Learn
03:23 Using Influence
Jason talks about the 6 pillars of influence from Robert Cialdini, and how you can apply it to getting what you want from sales.
07:18 Challenges in Sales and Marketing
We discuss how business is setting up two departments to measure different things, with different OKR's. And importantly what marketing should focus on measuring to show business value and ROI.
16:24 How to Better Understand your Buyer.
Here we talk about the benefits of engaging sales for buyer insights, but also we demonstrate our favourite tools to gain amazing customer insights. What they like, what websites they read, who they follow in Social Media and what influences them - not just on the topic, but on the whole. This will help you build an amazing marketing plan - and we should you the tools we use in the agency to do this.
22:52 The Power of Social Amplification
Your sales teams and subject matter experts in your business have very targeted social audiences. Imagine being able to unlock that as a marketing channel with authentic content and engagement, and at the same time proving your sales teams with ready to execute social content that will get them more followers and engagement from their prospects. It's a real win-win and we should you how to do it.
Don't miss out. Click to view time slots.
29:58 How to Utilise the Immediacy of Buyer Intent Data
You may be missing out on you biggest opportunity to get bottom of the funnel leads for sales. We've developed a programme where we are monitoring for what we call 'Buyer Intent' actions. Imagine being able to monitor the buying behaviour of your customers and prospects as they search, research and consume relevant content around the world, so you can focus on those most likely to engage.
38:01 Sales Driven Content Marketing
Here we talk about how to unlock the knowledge in your sales teams to create amazing content that resonates with your customers. We're not only talking to you about top of the funnel content to capture the name, but also a system to help you programatically create Expert to Expert content to help the deal close.
45:18 Listen, Track and be Relevant
Ultimately sales want better quality leads. By deploying techniques such as dynamic content and website personalisation, coupled with Marketing Automation technology, you'll not only be able to pass the lead at the right time, but with the right insights to help sales convert your MRL into a Sale.
46:08 My Secret Weapon
Last but by very means not least, we'll tell you our new secret weapon. The one tool that can make a huge impact to converting your anonymous traffic into known prospect. We'll give you a full demo - and there is a very good chance you own it already, you just don't know use it.
Meet Your Host
Jason Sibley, CEO and Head of Strategy,
Creation Agency
With over 20 years of marketing experience it’s safe to say Jason has a passion for the topic. In this webinar he will be sharing not only his top tips, but also his top tools to help you match results and get more value from your marketing. There will be actionable takeaways for you to start implementing immediately. Connect with [email protected] or on twitter @JasonCreation