Marketing

Relationship Marketing: Everything You Need to Know

The marketing scene has changed. Drastically. Things aren’t as they were a couple of decades ago. And, that’s a good thing. While we’re tempted to wax lyrical about the rise of internet marketing, social media, and Google, we simply can’t ignore the common factor here, the relationship factor aspect. More than ever, brands are looking…

8 Different Types Of Emails You Should Be Sending

Emails are a fundamental tool to communicate with your contacts and promote your business, with nearly 60% of B2B marketers saying that email is the most effective channel for generating business revenue, according to PR Newswire. Although we live in the age of social media, influencer marketing and online advertising, email provides many forms of…

Snapchat Marketing – is it still successful? Yes!

It may not be the first platform that springs to mind when you’re compiling your marketing strategy – but Snapchat for business is not something to be overlooked with its daily users exceeding 186 million. While it might not prove to be the most effective platform for B2B campaigns targeting business decision makers, with people…

Google Adwords Best Practices (Updated 2019)

Paid-search campaigns have the potential to deliver high-quality traffic straight to your landing page. Whether these clicks are a good value for money will depend on how well you manage your account. The great thing about Google Ads, is the amount of options and adjustments available to the advertiser – but this also means there’s…