Marketing quotes play a key role in ensuring that marketers are sufficiently motivated to keep pushing the limits. Importantly, customers, salespeople, and marketers all need to have a driving force that propels them forward to close a sale. In contemporary times, Steve Jobs’ marketing quotes are all the rage. While his life has been celebrated…
Marketing is hard. People don’t open sales messages. For the most part, prospects are not happy to get another “cold email.” They don’t eagerly read and don’t even click on web banners anymore. Traditional marketing had stopped working a long time back. AdWords has also become an eBay for advertising and ridiculously overpriced for what…
In these unsettled times, this simple question matters more than ever. Who do your customers or prospects trust? Just consider that… Trust is our most valuable bond. Trust is at the heart of what believe to be true. When we value trust, we help to work out a positive solution. When you work to earn trust, you…
Irrespective of one’s experience in the digital marketing scene, learning how to measure inbound marketing is of the essence. This is because it can effectively give marketers an edge over the competition. Inbound marketing leans heavily on the tenets that make up digital marketing. Therefore, to effectively launch a proper inbound marketing campaign, you should…
