Email Marketing

The 3 Things You Should Know to Improve Your Email Timing

As the saying goes, there is a time and a place for everything! This is also true with regards to when you should email your newsletter and other promotional material to your list of subscribers. So, when is the best time to send marketing emails to your target audience? According to the research completed by…

10 Successful Ways to Improve Email Deliverability

Spending days producing email campaigns, designing eye-catching visuals and creating content worthy of a booker prize means nothing if your emails don’t reach the audience’s inboxes – and that’s where email deliverability is crucial. But what is ‘email deliverability’? That’s exactly what you’re going to find out below, along with 10 successful ways to improve…

Top 10 Best Email Testing Tools (Updated 2019)

A chef wouldn’t send a dish out of the kitchen without ensuring it tastes it’s best. So why would you send out emails to customers without means of quality testing? Okay, so maybe there’s a difference here. But the absence of an email testing tool is something that can lead to increased unsubscribe rates, low…

52 Email Marketing Statistics for 2019

Email marketing can be a minefield. Many people tend to make common email marketing mistakes, some believe these silly email marketing myths, and others don’t make it past the email spam filters… But that doesn’t mean you shouldn’t use email marketing. In fact, email marketing has been recorded to generate around £29bn retail sales annually….