Email Marketing

Email Marketing Best Practices for 2019

Email marketing can be a minefield, but these 10 email marketing best practices should help you stay on track to delivering the right message, to the right person, at the right time. First of all, you need to build your buyer persona. What’s a buyer persona, you ask? Well, it’s the desired audience you /…

7 Email Marketing Tips for the B2B Marketers

Some of the most successful companies make good use of B2B Email Marketing Tips. Ever since the tech bubble exploded to life at the turn of the millennium, a lot has changed. Marketers have changed their tune many a time about what works and what doesn’t. Through it all, email marketing has been a force…

9 Email Marketing Myths You Should Ignore

Email marketing is more than just a fad. On average, most of us receive about 2.5 promotional emails every other week. Considering the fact that more than 294 billion emails are sent on a daily basis, it’s understandable why emails are a big thing. Before the advent of social media, email was everything. Despite what…

Tales from the Inbox: Three Musts for Your B2B Email Marketing Strategy

As you know, email marketing isn’t dead. And, this is even more of a true statement for B2B email marketing. This is clear from data that implies influence and growth, including these two impressive stats. Email is currently the third most persuasive source for B2B audiences, following peer and thought leader recommendations. And, 73 percent of…