Email Marketing

Top 10 Best Email Testing Tools (Updated 2019)

A chef wouldn’t send a dish out of the kitchen without ensuring it tastes it’s best. So why would you send out emails to customers without means of quality testing? Okay, so maybe there’s a difference here. But the absence of an email testing tool is something that can lead to increased unsubscribe rates, low…

52 Email Marketing Statistics for 2019

Email marketing can be a minefield. Many people tend to make common email marketing mistakes, some believe these silly email marketing myths, and others don’t make it past the email spam filters… But that doesn’t mean you shouldn’t use email marketing. In fact, email marketing has been recorded to generate around £29bn retail sales annually….

Top 10 Most Common Email Marketing Mistakes (And How To Avoid Them!)

Is your business marketing strategy not as effective as you would like it to be? 🤔 Have you tried all the possible marketing avenues? 🕵 Maybe the simplest one, like email marketing, can have a major impact. 📧 Email marketing is one of the most effective online marketing strategies if properly implemented. That is why we have some…

Email Marketing Best Practices for 2019

Email marketing can be a minefield, but these 10 email marketing best practices should help you stay on track to delivering the right message, to the right person, at the right time. First of all, you need to build your buyer persona. What’s a buyer persona, you ask? Well, it’s the desired audience you /…