Social Media Marketing

4 Tips for an Effective YouTube Marketing Strategy

In the new age, the internet rules supreme. Video has become an integral part of our daily lives, thus, having the right YouTube marketing strategies in place is quintessential for brands to achieve success. The passage of time has seen an uptake in our interaction with technological devices. Recently, there has been an upsurge in…

7 Compelling Ways to Use Instagram Stories Highlights to Drive More Traffic

Looking back over the past year there have been several major Instagram updates. Leveraging this social network to its fullest potential with these new updates is important for visibility and business growth. Instagram is one of the most used social networks worldwide making it an essential social platform to be included in your social media…

Twitter Marketing Tips That Will Get You Noticed

Twitter is a fantastic resource. It encompasses everything we cherish about the world of social media. Due to the brevity of the characters (280 characters to be precise), a lot of creativity goes into the creation of Twitter posts. Thus, it is quintessential to be in tune with a couple of Twitter marketing tips to…

How to use Facebook to market your small business

It can no longer be denied that social media is an asset to any business looking to expand its marketing efforts. However, this marketing must be executed well otherwise it will become white noise in our busy, content-heavy world. Facebook has proven to be the king of the social media jungle. In fact, if Facebook’s community was…