Paid Marketing

Google Adwords Best Practices (Updated 2019)

Paid-search campaigns have the potential to deliver high-quality traffic straight to your landing page. Whether these clicks are a good value for money will depend on how well you manage your account. The great thing about Google Ads, is the amount of options and adjustments available to the advertiser – but this also means there’s…

Top 7 Paid-Search Competitor Research Tools For 2019

When it comes to paid-search, competitor research plays a very big part. It’s important for all businesses to utilise a variety of tools to keep track of what competitors are doing and how to go about it. Most importantly, finding out what your competitors are doing is half the battle. To help, we’ve highlighted the best tools on the…

How To Pay Less Than $1 Dollar Per Lead On Facebook

Forget a dollar a click strategy, what if you could generate valuable leads at LESS than a dollar? Wouldn’t that be incredible? Well, it sure is possible and pretty easy to do. For the last few months, I’ve been playing around with different paid media objectives on Facebook and trying out different types of ad…

How To 10x Your Leads Using This Facebook Bot Strategy

Paid Marketing is fantastic and can definitely bring in leads at a very cheap cost providing the marketing strategy is on point. However, putting together the right Facebook Ads can be challenging, especially if you’re new to it. In this article, I’ll be sharing with you how I’ve managed to reduce our cost per lead…