5 Steps to Align Your Sales and Marketing Teams

Are you really serious about your business? 🤔 Do you want to improve your sales and marketing alignment? 🤝 If yes, that’s great. In this article, I’ll be sharing with you five key steps to align your sales and marketing teams for more success. ✅ Table of Contents: What is Sales and Marketing Alignment? Sales and Marketing…

7 Sales Pitches All Salespeople Should Know

In the murky world of business, salespersons are only as good as their last sales pitch. It’s this competitive spirit that has continually driven the industry towards the adoption of systems to guarantee a sale. This new phenomenon has long been coming. Market trends have experienced an evolution of sorts, all thanks to technology. Today,…

How Industry 4.0 is Changing Sales

There often seems to be a disconnect between the people that sell or market a product and the supply chain that produces it. The truth is the sellers of products are far more dependent on the supply chain than they may understand. This means it is important for individuals in sales and marketing to understand…

7 Creative Lead Generation Ideas You Should Implement

Lead generation can at times be an arduous task when not done right. In contemporary times, brands need to rely on more than the conventional methods. Cold calling does not work every time; therefore, it is important to diversify your approach as a marketer. Email lists can at times also be ineffective. When it comes…