Blunt Truth: 5 Things Sales Teams Would Love To Tell Their B2B Marketers

Have you ever considered aligning your sales and marketing goals? Do you think the alignment process is worth the effort? You’ve probably heard the expression, “you don’t know someone until you’ve walked in their shoes.” The expression which is mostly used to shed light on empathy can also be applied to the relationship between sales…

5 Tips for Converting Free Trial Users into Paying Customers

Do you remember the last time you turned down a free sample? You can think long and hard but we are certain that you probably won’t be able to think of such an incident. Which is completely fine because we, humans, LOVE free things. Getting individuals to sign up for free things is a hundred…

Writing Content That Connects With Each Stage Of Your Sales Funnel

Does your website generate enough traffic but not enough leads? Have you given a thought to aligning your content with each step of your sales funnel? Writing the perfect content for your website isn’t just about using the right keywords. Yes, using the right keywords and optimized content will generate more traffic. However, that is…

15 LinkedIn Prospecting Tips: How To Find and Connect with Future Customers

Is your business looking for different platforms to capture leads? Have you considered adding LinkedIn to your social media marketing mix? LinkedIn is the ideal platform for businesses to market and capture leads. Doesn’t matter if your business is B2B or B2C, there are currently 562 million users on LinkedIn and 26 million companies. Which…