Social Selling

How To Create A Social Selling KPI Strategy That Drives Results & Revenue

Identifying your sales goals and measuring the correct metrics are the only ways to attain a high ROI from a social selling strategy. Fact is, salespeople and marketers planning to spend a significant chunk on their social selling programs should be able to prove the viability and ROI to senior C-level executives. Unfortunately, with so…

How To Get C-Suite To Invest In A Long-Term Social Selling Program

Using social media to acquire qualified prospects is a revolution for the sales and marketing industry. The fact is, social selling is far better than old redundant tricks like cold calls, emails and boring sales demos that no longer work. Yet, for a long-term social selling program to be successful, you definitely need the blessings of “the…

5 Step Process to Become a Social Selling High Performer

With over 56% online adults using more than one social media platform, sales leaders are increasingly talking about creating a well-rounded social selling strategy as an effective way of driving pipeline and attaining quota. With more competition and the challenges of cold calling, the concept of social selling has emerged as an underutilized tool that can effectively drive superb ROI for your…

The “Unlucky 13” Biggest Social Selling Blunders

With more people adopting social selling, especially the old school sellers like myself who recognize the value of it, there may be some of us who are just not that technically savvy or social selling savvy. One thing that’s common between old-school and modern salespeople is superstition. Just like baseball players not having to keep…