Quora marketing is a revolutionary new way for bloggers to grow their audience. As a content writer, you also need to be a savvy salesperson. Thankfully, you don’t need to look far and wide to grow your audience.
Social media is the gift that keeps on giving. Other than communications platform, businesses have come to associate the social scene as a stage full of enthusiastic prospects. Of course, you don’t need to be an out-and-out salesperson. You need to have some finesse in your game. Otherwise, you may have difficulty recording organic hits.
The contemporary scene is full of a number of blogging platforms for you to pick one. Some of the popular ones are Facebook groups, Yahoo Answers, and Quora. When compared to the rest, Quora marketing makes the most sense. This is because users on the Q&A platform almost always seem to give insightful information on a varied number of topics.
A handful of celebrities from Ashton Kutcher, Barack Obama, and some MIT professors have been known to engage in discussions on Quora. Indeed, that tells you all you need to know about the site. Quora marketing is a legit venture that you can undertake to boost the profile of your blog. At the same time, you’ll also be able to check out responses from other users on the platform and learn a thing or two.
So, how does Quora marketing work? Well, it takes some learning. In our discussion today, we’ll be highlighting a couple of pointers for you to navigate the Quora social media scene and effectively make a name for yourself and your brand.
1. Optimize Your Quora Profile
When you are new to the platform, you need to take your sweet time filling out your profile. All the extra detail will come in handy when building your portfolio. With a memorable profile, it will be easy for you to stand out from the crowd.
A good bio can sell what you represent and get readers enticed by what you have to offer them. In essence, the bio represents the “headline” section that sits beneath your display name on Quora. To forge a credible bio, you first need to pick a particular topic/niche that you’ll be focusing on.
Doing so allows you to market yourself as a thought leader in a field of interest. This section is of utmost importance because it presents users with a firsthand experience of what you’re really all about. In addition to this, you will need to choose your words carefully because you have an 80-character limitation.
The profile summary segment allows you to provide extra details about yourself. Typically, this section is usually hidden and only displayed to users who are viewing your full profile. This section is a bit more enhanced because it has a number of formatting options like italic, bold, underline, blockquotes and lists.
2. On The Hunt
After completing the profile section, you need to get on the move. To really amass a great following, you need to carefully pick which answers are likely to attract the most views and upvotes in your niche.
To get an idea of which answers are likely to have great engagement levels, you can try searching through the various topics. From that, you can learn a great detail about how to format your answers to align with the odds of more traffic. The more the number of people following a specific question, the more likely you are to register more views. You simply have to ensure that your answers are as insightful as possible.
If you’re feeling up to the task, you can opt to save questions for later. To do this, you can click the “three dots” icon and choose the “Answer Later” option. Doing so allows you to compile a database of questions you’re ready to answers. Later on, you can go on an answering spree without having to keep looking for new questions. As always, the emphasis in Quora marketing should be on handling the popular questions first.
3. Fine Tune Your Answers
While there is no clearly defined secret to success, some takes have been known to increase the odds of triumph. Most Quora marketers favor incorporating stories in their promo work. This is because humans naturally love stories. Researchers have backed up this claim by revealing that specific regions of our brains light up when we are hearing a narrative for the first-time. With this in mind, it’s no surprise that tales of struggle, perseverance, and tragedy perform remarkably well when it comes to Quora marketing.
Another study conducted by Buzzsumo revealed that Quora posts that incorporated an image after every 75-100 words got twice as many impressive shares than those that didn’t. Popular apps like Instagram have provided the fuel for modern day human interaction on social media. With images, you can be able to tell compelling stories with ease.
4. Laser-Sharp Wit
Quora marketing doesn’t necessarily have to be an arduous task to accomplish. You can get a lot done by simply studying the optics and seeing how best to navigate. In North America, early morning and late-night posts have been known to register impressive numbers compared to any other times of the day. Therefore, you should try to target this particular demographic before they overly engaged in their day-to-day schedules.
You can also decide to focus on the day’s trending topics. Quora’s trending topics are something akin to what Twitter has, they represent the current hot topics from various places on the globe. By making a post based on the trending topics, your Quora marketing drive is likely to be successful. There’s also no harm in starting your answer with a couple of controversial lines in order to intrigue readers to check out the full answer. A user with piqued interest is likely to feel compelled to share your response.