Video marketing is vital for success in 2019. More and more companies have already begun realising the power of video marketing. Some of which are already implementing it in their marketing strategies, and even using it for video testimonials to help close more deals.

Despite the amount of success companies have had with video marketing, a lot still believe they don’t have what it takes or are worried they might make some video marketing mistakes.

To help you get the right mindset and start including video marketing in your strategy, here are 32 video marketing statistics for 2019.

32 Video Marketing Statistics for 2019

1 – 62% of consumers tend to watch product review videos before making a purchase (source)

2 – 78% of marketers say video gives them a good ROI (source)

3 – 80% of users recall a video ad they’ve seen in the past 30 days (source)

4 – 30-second video ads have a 30% higher view-through rate (VTR) than 15-second video ads (source)

5 – When given the option of watching a video or reading text both on a landing, 72% of consumers chose video to learn about a product or service (source)

6 – Organic Facebook engagement is much higher on posts with videos (13.9%), followed by photos (13.7%) (source)

7 – Displaying a video in email has shown to increase click-through rates (CTR) by over 96% on the first introductory email (source)

8 – Emails with the word “video” in the subject line are opened 7% more often than those without (source)

9 – Of those questioned, 90% of users reported that product videos are helpful in the decision process of the buyer’s journey (source)

10 – 46% of users take action after viewing a video ad (source)

11 – Using video in sales conversations has seen an increase from 25% to 37% in 2018 (source)

12 – When users enjoy watching video ads, their purchase intent increases by 97% (source)

13 – Emails that featured video content lead to an increase in click-through rate (CTR) of 200-300% (source)

14 – Like rates for non-sponsored video posts and sponsored video posts are almost identical (source)

15 – Video is reported to be the number one type of content consumers want to see from brands on social media (source)

16 – Videos are shared 1200% more times than both links and text combined (source)

17 – 47% of businesses report relying on video content to reduce support queries (source)

18 – 95% of consumers believe a video should be less than 2 minutes long (source)

19 – After one minute, 5% of viewers stop watching videos, but 60% tend to stop watching after two minutes (source)

20 – Of those that feature an explainer video on their homepage, 83% said it was very effective (source)

21 – Explainer videos that are less than 15 seconds long are shared 37% more often (source)

22 – Viewers are likely to watch a live video approximately three times longer than a pre-recorded one (source)

23 – 20% of all Facebook videos are broadcast live (source)

You might like to read: 9 Reasons You Need to Use Video Marketing

24 – The average mobile-viewing session on YouTube lasts more than 40 minutes (source)

25 – Completion rates for interactive videos are around 90% (source)

26 – The average retention rate for videos over 30 minutes is only 10% (source)

27 – “How-to” searches on YouTube are growing 70% year over year (source)

28 – 56% of consumers believe that companies should have video content on their website (source)

29 – Sponsored video content views on Facebook has jumped 258% since 2016 (source)

30 – Including a video on your landing page can increase conversions by more than 80% (source)

31 – Explainers, product demos, and how-to videos are the most common videos created (source)

32 – Almost 5 billion videos are watched on Youtube every single day (source)


Gareth is the Content Marketing Manager at SkillsLab. He's a versatile digital marketer with experience on various platforms. When Gareth's not working he's usually jetting off around the world sharing his experiences on his blog and Instagram. You can also follow him on Facebook and Twitter.

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