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How to Measure Inbound Marketing

Irrespective of one’s experience in the digital marketing scene, learning how to measure inbound marketing is of the essence. This is because it can effectively give marketers an edge over the competition. Inbound marketing leans heavily on the tenets that make up digital marketing. Therefore, to effectively launch a proper inbound marketing campaign, you should…

How Content Marketing Helps SEO

While it’s true that content marketing and search engine optimization (SEO) are two different concepts, they tend to overlap so much that at times, it becomes hard to distinguish the difference between the two. On one hand, search engine optimization is all about optimizing a website to register better and rank higher in relevant searches….

How You Can Use Snapchat to Grow Your Business or Personal Brand

If you still believe that Snapchat is a casual platform used only by teenagers for having fun, you’re in for a big surprise. With more than 2.5 billion snaps being exchanged every day on the platform, it deserves to be at the center of your social outreach efforts. Considering the results you could potentially achieve,…

101 Motivational Sales Quotes To Inspire You and Your Team

If you’ve been searching for sales quotes for motivation and inspiration, you’ve come to the right place. In the sales field, “Yes Men” are a rarity. More often times than not, the number of unanswered calls and emails, plus hostile prospects, far outnumber the number of deals closed. Handling the negativity can at times be…