Email marketing can be a minefield.

Many people tend to make common email marketing mistakes, some believe these silly email marketing myths, and others don’t make it past the email spam filters

But that doesn’t mean you shouldn’t use email marketing.

In fact, email marketing has been recorded to generate around £29bn retail sales annually. 73% of marketers rate email as their number one digital channel for ROI. Those two email marketing statistics alone should tell you how important email marketing is.

However, those aren’t the only statistics you should keep in mind. Read on to find out 52 email marketing statistics for 2019…

52 Email Marketing Statistics All Marketers Should Know for 2019

  1. Both Segmented and targeted emails generate 58% of all revenue (source)
  2. Basket abandonment emails have a 40.5% open rate (source)
  3. Research reports 11 am ET has the highest clickthrough rate for email sends (source)
  4. Around 64% of people prefer rich text emails (source)
  5. Email use worldwide is likely to top 3 billion users by 2020 (source)
  6. ROI for email increased from an estimated £30.03 for every £1 spent in 2016 to £32.28 in 2017 (source)
  7. Research mentions email generates around £29bn retail sales annually (source)
  8. 73% of marketers rate email as their number one digital channel for ROI (source)
  9. According to 10 email marketing studies, Tuesday is the best day of the week to send an email (source)
  10. Email subscribers are 3x more likely to share content on social media platforms than leads who came through another channel (source)
  11. Around 73% of millennials identify email as their preferred means of business communication (source)
  12. The use of emoji in email marketing messages increased by 775% from 2015 to 2016 (source)
  13. Roughly 49% of businesses use at least some form of email automation (source)
  14. 28% of consumers mentioned they’d like to receive promotional emails more than once per week (source)
  15. Those B2C marketers who leverage automation have seen conversion rates as high as 50% (source)
  16. Around 53% of emails are opened on mobile devices (source)
  17. Research has proven personalized email messages improve click-through rates by an average of 14% and conversions by 10% (source)
  18. You are 6x more likely to get a click-through from an email campaign than you are from a tweet (source)
  19. Email marketing has an ROI of 3800% (source)
  20. An average, 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week (source)
  21. Open rate is highest when companies send two emails per month (source)
  22. According to TechCrunch, 75% of Gmail’s 900M users access their accounts via mobile devices (source)
  23. Roughly 66% of marketers personalize their emails based on age data (source)
  24. 77% of ROI comes from segmented, targeted, and triggered campaigns (source)
  25. A message is 5x more likely to be seen in email than via Facebook (source)
  26. One out of every three clicks within an email occurs on a mobile device (source)
  27. B2C emails get roughly 57.4% more opens on mobile devices than B2B emails (source)
  28. Email is said to be 40 times more effective at acquiring new customers than Facebook or Twitter (source)
  29. 95% of companies using marketing automation are taking advantage of email marketing (source)
  30. Featuring a call to action button instead of a text link can increase conversion rates by 28% (source)
  31. Personalized subject lines lift open rates by 29.3%
  32. 78% of consumers unsubscribe from emails because brands were sending too many emails (source)
  33. Around 72% people prefer to receive promotional content via email, compared to 17% who prefer social media (source)
  34. When it comes to purchasing from receiving a marketing message, email had the highest conversion rate (66%) compared to social, direct mail and many more (source)
  35. Personalized emails deliver 6x higher transaction rates (source)
  36. Mobile readers who open an email a second time from a computer are 65% more likely to click through (source)
  37. Marketers tend to see an average increase of 20% in sales when using personalized web experiences (source)
  38. 91% of consumers check their emails daily (source)
  39. There are over 897 million mobile email users worldwide (source)
  40. More than 70% of mobile purchasing decisions are influenced from promotional emails (source)
  41. Transactional emails typically have 8x more opens and clicks than any other type of email and can generate around 6x more revenue (source)
  42. Six in ten (61%) American workers who utilise the Internet on a daily basis say email is “very important” for doing their job (source)
  43. Email marketing technology is used by 82% of B2B and B2C companies (source)
  44. 83% of B2B marketers make use of email newsletters for their content marketing (source)
  45. Roughly 61% of consumers prefer to be contacted by brands through email (source)
  46. Only 9% of email subject lines are said to contain emojis (source)
  47. Around 67% of email marketers plan to use data to better personalize the email content to boost engagement, sales, and customer retention (source)
  48. 29% of marketers look at the ROI metrics to evaluate their email effectiveness (source)
  49. 92% of online adults tend to use email, with 61% using it on an average day (source)
  50. 65% of marketers rated dynamic content in e-mail as the most effective successful personalization tactic (source)
  51. 74% of marketers mentioned targeted personalization increases customer engagement (source)
  52. Only 39% of online retailers send personalized product recommendations via email (source)

Gareth is the Content Marketing Manager at SkillsLab. He's a versatile digital marketer with experience on various platforms. When Gareth's not working he's usually jetting off around the world sharing his experiences on his blog and Instagram. You can also follow him on Facebook and Twitter.

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