Pinterest for Business is the social media gem that offers what most entrepreneurs have yet to countenance. Momentous success. While it’s true that other platforms like Facebook and Twitter offer fantastic social media marketing tools, Pinterest for Business edges them because of a number of reasons.

Pinterest pins have a longer half-life compared to tweets and are about a 100 times more spreadable than tweets. On average, retweets only manage to hit a mere 1.4%. Compared to Facebook, the half-life of pins is estimated to be about 1,600 times longer than Facebook posts.

Given their similarities, Pinterest and Instagram have been compared by many as being the business marketing tools of choice. However, that seems to have changed ever since Facebook acquired Instagram. At present, Pinterest calls the shots in the world of business marketing.

These assertions are well-backed up by statistical data. In between the years 2015 and 2018, Pinterest’s average monthly active users jumped from 70 million to 200 million. In addition, top companies like Exxon Mobile, Apple, Wal-Mart and numerous other Fortune 500 companies jumped on the bandwagon and created their Pinterest for Business accounts.

With Pinterest, entrepreneurs can get to expand their horizons and grow their businesses and blogs thanks to the exposure to diverse crowds. On the web, Pinterest is ranked 2nd when it comes to rating the biggest traffic drivers on social media sites. In First, is Facebook, the tech giant who had a good 6-year window period to establish themselves.

Since it’s conception in 2010, by Ben Silberman, Pinterest has grown by leaps and bounds. Many a time has Silberman pointed out that the primary reason Pinterest was conceptualized to assist people to locate things they love and then take action on them. More often than not, there was commercial intent tied into the curiosity.

The Essence of Pinterest in Digital Marketing

With Pinterest, business owners are assured of more conversions since the steps between discovery and conversion are reduced. Because of the straightforward linear process, Pinterest is unrivalled when compared to other social media sources. Some have gone as far as labelling Pinterest as the Google of the visual world. This means that more than anywhere else, this is the site people turn to during the planning phase of their projects.

The rich pins feature on Pinterest have facilitated the platform to be a leader in driving traffic, more than any other social media source. By putting your business on Pinterest, it is highly plausible that most of the traffic to the website will come from Pinterest. In a way, one can consider Pinterest as a contraption to increase links back to a website and drive more traffic.

Since every pin on Pinterest has the provision for links, it’s much easier for one to trace images back to their sources. By the simple act of sharing pictures of their products on Pinterest, entrepreneurs can effectively get an increased number of visitors to their site.

In addition, the user engagement level of Pinterest is sky-high. This could probably have something to do with the fact that it is first and foremost a social media site, the enhanced lead generation, and mammoth sales simply come as part of the territory. By posting quality content on the regular, businesses can benefit once they develop a following since more pins are likely to be seen and shared. Businesses with great followings tend to go viral on a regular basis.

Pinterest for Business – Top Tips

1. Pin It Buttons

The most essential component of Pinterest is the quality of the visuals and just how enticing the images are. The addition of hovering Pin It buttons atop images when users mouse over sections of the blog compels users to pin the content shared.

2. Rich Pins

Rich pins facilitate the display of additional information in pins. Rich pins include stock updates and real-time prices, interactive map locations and direct links to websites. Pinterest has 5 types of rich pins that allow the addition of topic-specific particulars to a pin.

  • Recipe pins which feature the ingredients, serving information and the cooking times.
  • Product pins featuring details like availability, buy locations and the real-time pricing.
  • Place pins which feature addresses, maps, and phone numbers.
  • Article pins which have details of the author, headline, link and the synopsis of the story.
  • Movie pins display the reviews, cast members, and the ratings,

One has to carefully consider all the mentioned rich pin categories and decide which one is likely to work best for them. Incorporating meta tags in the site helps validate rich pins.

3. Follow other businesses, target audience and influencers

One can help their business developing a relationship with such influencers. To connect, all one needs to do is follow a couple of persons of interest and re-pin some of the content they share.

4. Make use of Pinterest Analytics

Pinterest also has important tracking information that can be put to good use in discovering which strategies are the best when it comes to marketing content work in a bid to improve marketing.


With Pinterest, there are two options available for users, personal accounts, and business accounts. Most people use their personal accounts to simply blog about their life experiences without much focus on the business side of things.

There’s a good reason to look into Pinterest for Business since it offers a number of great add-ins that offer great convenience from a business perspective. Switching to a Pinterest for Business account presents users with the ability to check out analytics, rich pins and make use of promoted posts in order to reach out to the masses.

To get a business account, you can opt to either start from scratch by creating a new account or by upgrading their personal account to business status. To create a brand new business account, one needs to ensure that they are logged out of their Pinterest profiles.

The next step involves visiting Pinterest for Business and selecting the option to “Join as a Business”. Doing so opens up a prompt that needs to be fed details about the nature of the business and who manages the account. Once that’s done and dusted, the last phase requires an approval of the Pinterest for Business Terms of Service.

To convert an existing Pinterest profile to a Business Account, all one needs to do is log into their accounts and head to Pinterest for Business. Once the page loads up, clicking on “Convert now” opens up a prompt that needs to be filled with necessary information. The final step to make the transition complete involves simply pressing the word “Convert”.


Gareth is the Content Marketing Manager at SkillsLab. He's a versatile digital marketer with experience on various platforms. When Gareth's not working he's usually jetting off around the world sharing his experiences on his blog and Instagram. You can also follow him on Facebook and Twitter.

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