Snapchat, the social network app that has over 300 million monthly active users is still holding on with an active userbase, despite Facebook and Instagram’s take on the Stories feature. The likely reason for this ongoing success of the platform is due to the age range of the users utilising the app and the fact their parents aren’t likely to be on it, as compared to Facebook.

This means if your business is looking to target an age range of 18 – 24-year-olds, Snapchat is an ideal platform to consider, since 78% of their US userbase is within that age range. There are also many benefits of using Snapchat for businesses, some of which include the ability to target millennials and the Z-Generation with lenses.

We’ve highlighted 19 of the most useful Snapchat statistics to know. Hopefully, these stats will come in handy for your 2019 marketing campaigns.

Without further ado, here they are!

19 Snapchat Statistics Every Marketer Should Know

1 – 186 million Snapchat users are active every single day. (source)

2 – Over 3 billion snaps are created every day. This includes both photos and videos. (source)

3 – The average time on Snapchat per user each day is 30+ minutes. (source)

4 – 71% of Snapchat’s users are under 34 years old. (source)

5 – Research suggests that 60% of Snapchat users are female. (source)

6 – 45% of Snapchat users are aged between 18 – 24. (source)

7 – Over 25% of smartphone users in the UK utilise Snapchat. (source)

8 – Over 500,000 Snaps are shared every minute on Snapchat. (source)

9 – In Q3 2018, reports mention Snapchat generated $297.7 million. (source)

10 – Those who are very active on Snapchat tend to open the app 25 times a day. (source)

11 – A customised geofilter could be seen by 40 to 60% of daily Snapchatters. (source)

12 – Users who are 25 and older visit Snapchat approximately 12 times and spent around 20 minutes on Snapchat every day on average (source)

13 – BuzzFeed is the most viewed brand on Snapchat Discover, followed by Comedy Central, iHeart Radio, Food Network, ESPN, People, Cosmopolitan and CNN. (source)

14 – Snapchat was originally introduced as an iOS-only app and called Picaboo. (source)

15 – The longest Snapchat streak is 1,120 snaps. (source)

16 – Snapchat videos total up over 10 billion daily views. (source)

17 – Snapchat users send about 34.1 messages a day. (source)

18 – 60% of daily active Snapchatters use the Snapchat camera every day. (source)

19 – 19 million users check Snap Maps daily. (source)

So there you have it, 19 statistics on Snapchat!


Gareth is the Content Marketing Manager at SkillsLab. He's a versatile digital marketer with experience on various platforms. When Gareth's not working he's usually jetting off around the world sharing his experiences on his blog and Instagram. You can also follow him on Facebook and Twitter.

Write A Comment