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What is Inbound Social Selling?

Inbound leads are a thing of beauty for sales professionals. Marketing work hard and work smart to drive people down the inbound funnel and nurture them, so they are ready to be helped by sales and by the solution. But now we are all talking about personal brands and being socially active ourselves, can’t we bring…

How to REALLY make LinkedIn Social Selling Index work for you

When we talk about social selling, LinkedIn’s SSI (Social Selling Index) is not far behind. Let me be clear that the SSI, just like KLOUT, is vanity number and does not buy you anything. However, the SSI score can give you some insight on what you could be doing better to become a successful social seller. Let…

How to use Social Data for Your Sales Messaging

Social data comes in many forms and I think it is important to understand all the ways it can help you. From simple signs like for example, your prospect is most active on Twitter, you can use your sales intuition to work to the best route to the sale. You can then continue to use…

How to Integrate Content Marketing and Paid Advertising

Remember when advertising was marketing? That in order to generate leads and profits, outbound was the only way to let your audience know what you do and how you do it? Well, the world of marketing has evolved substantially. Inbound strategies are now the foundation of most marketing and involve attracting ideal leads. At the heart of inbound…