It’s fantastic that you’re investing time and money into Facebook, Instagram and Twitter for your marketing strategy, but what about LinkedIn too?

Let’s face it…

LinkedIn is definitely a B2B gold mine. Especially in 2019.

Each day, millions of posts, videos and articles are shared on the platform. These posts help generate thousands of comments and millions of likes and shares every hour.

If you’re not including LinkedIn in your marketing strategy, you’re definitely missing out.

To help you realise how important LinkedIn is for your business, we’ve highlighted 28 eye-opening LinkedIn statistics every B2B marketer should know.

So, without further ado, here are the stats you need to know…

28 LinkedIn Statistics Every B2B Marketer Should Know

1 – Messages sent has increased 35% year over year. (source)

2 – Top markets for messaging are; UK and India followed by USA and Brazil. (source)

3 – Weekly members who engage heavily with content are 5x more likely to return daily. (source)

4 – Video is the fastest growing type of content on LinkedIn (source)

5 – Top publishers have seen an average 120% growth to Page followers year-over-year (source)

6 – LinkedIn has an average of 260 monthly active users (source)

7 – Research reveals roughly 13% of Millennials (ages 15-34 years old) use Linkedin (source)

8 – Around 91% of marketing executives listed LinkedIn as their top place to find quality content (source)

9 – LinkedIn has 630 million members in over 200 countries and territories (source)

10 – More than 70 percent of LinkedIn users are outside the U.S. (source)

11 – The average CEO has 930 connections on LinkedIn (source)

12 – More than 30 million companies are represented on LinkedIn (source)

13 – Research suggests there are around 87 million Millennials on LinkedIn, 11 million of which are in decision-making positions (source)

14 – There are over 20 million open jobs on LinkedIn Jobs (source)

15 – Professionals are signing up to join LinkedIn at a rate of more than two new members per second. (source)

16 – 50,000+ skills are listed on LinkedIn (source)

17 – More than 90% of recruiters utilise LinkedIn very often (source)

18 – 80% of B2B marketing leads from social media come via LinkedIn (source)

19 – LinkedIn is available in 24 languages (source)

20 – Roughly 46% of social media traffic to your company website is likely to come directly from LinkedIn (source)

21 – LinkedIn SlideShare has over 70 million monthly active users (source)

22 – On average, most users spend 17 minutes monthly on LinkedIn (source)

23 – Articles with titles between 40-49 characters perform the best on LinkedIn (source)

24 – There are over 39 million students and recent grads on Linkedin (source)

25 – LinkedIn posts that are split into 5, 7, or 9 headings tend to perform the best (source)

26 – There are roughly 56% of male users and 44% female users on Linkedin (source)

27 – 44% of LinkedIn’s users are active each month (source)

28 – Microsoft paid $26.2 billion for LinkedIn in 2016 (source)

So there you have it, 28 statistics on LinkedIn!


Kevin Thomas Tully is a globally-recognized Social Selling and Big Data strategist who employed the principles of Social Selling long before the term entered the popular business vernacular. A Johns Hopkins-trained data scientist, Kevin has applied true buyer intent data, predictive analytics, and data mining to the sales and marketing process for more than a decade to gain a strategic marketplace advantage for leading brands worldwide.

Write A Comment