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18 Pinterest Statistics You Should Know in 2018

Published on August 16, 2018
Marketing | Social Media Marketing |

Pinterest, the social media network that has over 175 million monthly active users is definitely not going away anytime soon. Believe it or not, Pinterest is at the very top of all major social platforms when it comes down to the average order value of sales. That’s only two reasons as to why you should be utilising Pinterest for business. If you’ve not signed up for Pinterest or aren’t currently active on the platform, hopefully, these 18 Pinterest statistics will come in handy.

Pinterest Statistics 2018

18 Pinterest Statistics Every Marketer Should Know

1 – Pinterest has 175 million active monthly users. (Source)

2 – There are over 50 billion Pinterest Pins. (Source)

3 – 1 out of 2 U.S. millennials use Pinterest every month. Millennials say Pinterest inspires them to make dreams a reality, more than any other platform. (Source)

4 – 63% of millennial Pinterest users mentioned “Pinterest helps me discover new brands or products to buy” (Source)

5 – 31% of internet users (26% of all U.S. adults) use Pinterest. (Source)

6 – Pinterest users are 80% female and 20% male. In addition, female Pinterest users are far more active than their male counterparts. 92% of all pins are made by women. (Source)

7 – The average order value of sales coming from Pinterest is $50 – higher than any other major social platform. (Source)

8 – Around 5% of all referral traffic to websites comes from Pinterest, according to Shareaholic research. (Source)

9 – 80% of Pinterest users prefer to use the social network’s app over the desktop version (20%) (Source)

10 – 61% of respondents to a survey carried out by Pinterest, said they’ve discovered new brands or products from Promoted Pins, and half of them made a purchase after seeing one. (Source)

11 – The most repinned images have multiple colors: Images with multiple dominant colors have 3.25 times more repins per image than images with a single dominant color. (Source)

12 – Brand images without faces receive 23 percent more repins. Less than 1/5 of images on Pinterest today have the presence of faces. (Source)

13 – 73% of Pinners say that content from brands makes Pinterest more useful. (Source)

14 – Millennials use Pinterest as much as Instagram. (Source)

15 – More than 14 million articles are Pinned each day. (Source)

16 – Average time spent on Pinterest per visit is 14.2 minutes. (Source)

17 – There are over 1 million businesses on Pinterest. (Source)

18 – Pinterest has over 2 billion searches a month. (Source)

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