If you still believe that Snapchat is a casual platform used only by teenagers for having fun, you’re in for a big surprise. With more than 2.5 billion snaps being exchanged every day on the platform, it deserves to be at the center of your social outreach efforts.

Considering the results you could potentially achieve, Snapchat offers an excellent opportunity to tap into a huge audience of millennials – something that sales professionals should be deeply interested in!

…and that’s what we’re going to discuss today. Our guests are well-versed on the topic and use Snapchat professionally for a living.

Emilio Richardson is a well-known creative communicator Snapchat influencer, and Mike Scott is founder of storyteller media. Along with Jack Kosakowski, Global head of social sales at Creation Agency, both Emilio and Mike shared practical tips which can be used by B2B professionals to up their game on Snapchat. Here are a few takeaways from an engaging webinar.

#1 – Why Snapchat?

You see Snapchat is a place to tell great stories…and stories have been at the center of great salesmanship since ages. The Snapchat audience already knows that content that you post is going to disappear in the next 24 hours.

So, they are very active, and if you post great content, they will tune every day. The audience is going to react fast & statistics like 200 people seeing your story in a span of two hours is pretty common. You get rich engagement.

#2 – How should you identify buyers for one-to-one engagement?

GhostCodes is a resourceful app that was created just for this purpose. It remains the best way to find users on Snapchat. GhostCodes allows users to upload their Snapcode as the profile picture and then choose a category for their content (like brands, marketing, blogging, and entertainment) This way; you can find all the brands and users that are available on Snapchat.

#3 – How should your audience know that you are available on Snapchat?

When you’re just starting out, change your profile picture on every platform to your Snapcode. By doing this, you send the message that you’re active on Snapchat. Similarly, you can put your snap code everywhere. Be it in the office entrance on the doors of employees. You can also get it published on your coupons. Once a user sees the code somewhere, they add you on their Snapchat, and that’s how you set up a personal connection with your audience.

#4 – How to get started? What should be your basic content strategy?

Snapchat is slightly different to Facebook, Twitter, Instagram, and others. The content strategy is centered around – how you do business, how does your office look like, who do you work with, what are the things that you get to know about your business that is rare and doesn’t get displayed on other social media.

It is more inclined towards the ‘behind the scene’ game. The idea is to use snaps and tell them stories. You’re getting people to relate to you on a personal level as a human being. Also, you ought to have a mindset to offer them value, right away!

#5 – What’s the long-term engagement strategy?

The users have to click on your story – and once they do, your only strategy is to connect with these people in the best way possible. If it’s a business account, showcase what goes on in your business in a funny, entertaining way.

Plus, never forget to thank the audience for watching your stories. Simple gratitude works well on Snapchat. When a business engages you in a personal way, it always rings a bell. That’s the one thing most B2B campaigns miss!

#6 – How can an influencer help you on Snapchat?

Getting an influencer to your business is like inviting a friend that will have a good conversation with your target audience, and there’s a good chance they might listen to them. What an influencer brings is the personal connection and plethora of experience. They have more chance to win people’s heart and minds. In the end, working with the influencer becomes a win-win strategy for everyone.

#7 – How should you know whether Snapchat is working for you?

The math on this is simple. Creating targeted content will always attract the right audience. People who are not interested will simply not show up. That’s precisely the reason why you should first figure out your target audience. As a side note, if your audience doesn’t fall under the bracket of 18-34, it might not be a good idea to invest your time on Snapchat. As Emilio puts it,

#8 – What is the best way to get referrals through Snapchat?

Simply ask your users to share, and they would do it. You’d be surprised to know that this simple (yet effective!) tactic almost always works. If people genuinely like something, they love to share. It’s a natural instinct.

Concluding thoughts

It’s all about using social media for business by acting like just another person (and not a brand!) Businesses often waste their time trying to know how they should number crunch their followers, run analytics, and use their resources. Instead, they should focus on being people friendly. Like everything in life, you will get better with practice.

You could also sign up for this top-notch webinar and know a bit more about game-changing lessons that’ll transform your Snapchat game (even if you’re a beginner!) Click here for the immediate access.



Jack is known for leading the charge in sales innovation. He has a proven track record of working with top organizations to help them integrate social into their traditional sales process.

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