In order for your content marketing efforts to be successful, you need to consistently publish great content for your target audience, some brands do this extremely well by getting customers involved in the content.

The content you publish could vary from blog posts, eBooks, infographics to videos, livestreams, webinars etc…

Content marketing has an edge over traditional marketing methods when it comes to conversions. Data shows that content marketing is 6 times more powerful than all traditional marketing approaches.

However, just like with most things, it can be time-consuming. So, to help you out, we’ve listed the best digital content creation tools that will come in handy as your sidekick to help produce quality content that performs successfully.

Without further ado, here they are!

17 Brilliant Content Creation Tools For Creating Better Content

1. Adobe Spark


If you’re looking for an easy to use yet fast content creation web-based app to create stunning images and video content, then Adobe Spark is the right tool for the job. One of my favourites due to the ease of use, brilliant templates and features offered. This content creation tool is not only accessible from desktops but also can be downloaded from App Stores.

Price: Free

Get it: Adobe Spark

2. SurveyMonkey


Imagine creating and sharing fun quizzes that both captures leads and increase shares – sounds great right? Well, with a tool like SurveyMonkey that’s possible. The features offered by this content creation tool allows you to create exciting quizzes that can be taken on any device at any time supporting 57 languages and saving you time with automatic scoring. If you plan and come up with a unique interesting quiz relating to your industry, you might just get a ton of leads and maybe even some press if it’s that unique and interesting and goes viral.

Price: Free

Get it: SurveyMonkey

3. BeFunky Graphic Designer


In need of a tool that will allow you to create collages and other photos very quickly without design skills? Look to BeFunky’s Graphic Designer. This content creation tool is available as a web-based app and allows you to select from ready-made templates as well as create your own from scratch. The drag and drop editor also comes in very handy. It’s a fantastic tool for creating infographics quickly and easily.

Price: Free

Get it: BeFunky Graphic Designer

4. Canva


Canva is one of our favourite tools at SkillsLab. When we’re looking to create an eye-catching image without the use of Photoshop or other tools, we’ll head straight over to Canva. It’s a fantastic app for creating and sharing images on social media with ease. This content creation tool allows you to create blog post images, social media images, infographics, posters, YouTube thumbnails and so much more… Not only is this tool available on the web, but also on App Stores!

Price: Free

Get it: Canva

5. Pablo


For those looking for a tool that’s extremely simple and allows you to enter text on an image and export it for sharing on Pinterest, Instagram, Facebook and Twitter, Pablo will be your sidekick. The content creation tool is very basic and built by the team at Buffer. You simply choose an image from a library of over 600,000 or upload your own. Add your desired text and then choose the size and download. It’s great for creating quick images to share on major social networks.

Price: Free

Get it: Pablo

6. Snappa


If you’re looking for an alternative to the above, Snappa might be the right tool. This content creation tool allows users to easily create online graphics in a ‘snap’. With ready-made templates and sizing for social media graphics, ads, blogs and more – you’ll be saving time and money without the hassle of a graphic designer. The tool contains many features such as the ability to choose from over 1,000,000 free high-resolution stock photos, vectors and shapes.

Price: Free

Get it: Snappa

7. Lumen5


When it comes to promoting your articles via the use of video, I’d highly recommend Lumen5. Simply enter your blog post or an RSS feed and the Lumen5 AI will summarise your content matching each scene with appropriate videos or photos automatically. However, that’s not only what this content creation tool can do… Lumen5 is perfect for creating short simple slide-based videos easily and quickly. The basic interface with intuitive drag-and-drop controls allows everyone to create engaging videos within minutes.

Price: Free

Get it: Lumen5

8. Soapbox


Soapbox by Wistia is an extremely handy tool for recording, editing and sharing videos in within minutes. The tool simply works by installing the Chrome extension. Once installed, you’ll be able to hit record and then edit your video afterwards. This content creation tool by Wistia allows users to not only record their webcam but also record the screen too. Whether that’s a split-screen recording or the screen alone. Getting started is very easy, especially with their free plan, suitable for those getting started with video creation.

Price: Free

Get it: Soapbox by Wistia

9. Boomerang


Boomerang from Instagram makes creating video content more fun and interesting. This content creation tool is free to use and allows you to create captivating mini videos that look back and forth consistently. It’s pretty basic but can help you create interesting quick video content. The tool takes 10 photos and then stitches them together and speeds up the video.

Price: Free

Get it: Boomerang from Instagram

10. Videoshop


Another fantastic content creation tool that’s available on both iOS and Android app stores is the Videoshop tool. It’s a great app for creating and personalising your videos with ease, then sharing directly to major social network sites. The app features the ability to add songs to your videos, cut out any wanted moments, add sound effects, creating subtitles, adjusting the video speed to slow or fast and so much more.

Price: Free

Get it: Videoshop

11. Biteable


Biteable’s video maker is another useful content creation tool to add to the list. This web-based app allows you to create stunning videos within minutes. It’s simple and free. With over 85,000 real-life Shutterstock clips and brilliant animations from the Biteable studio, you’re set to create engaging content right from the start. There is even a huge library of templates available to choose from!

Price: Free

Get it: Biteable



Need to find a funny GIF for your social media post? Or maybe you’re even thinking of including one in your blog post? Well, look no further than GIPHY. This popular website has a ton of GIFs available to download, embed and share directly to many social network sites. Just simply enter a keyword in the search and you’ll see plenty of GIFs to choose from. You’re also able to make your own GIF easily… What else do you need?

Price: Free

Get it: GIPHY

13. Easel.ly


Struggling to create an engaging infographic? Easel.ly comes to the rescue here. This content creation tool allows you to easily create beautiful infographics and reports that people will actually want to read. Simply have your content at hand and then select one of the templates offered by the tool or start from scratch. Once you’ve selected the template, you’ll be able to customise it with a ton of icons, charts, illustrations and images available in the library, for free. If you’re happy with the outcome, simply export and share your new infographic.

Price: Free

Get it: Easel.ly

14. Venngage


Another useful infographic content creation tool is Venngage. This simple to use tool allows users to create eye-catching infographics within 3 easy steps. You simply choose from 100+ infographic templates, add charts and visuals and then customise your design. Make your infographic unique by adding your own styles, fonts, colours etc. The tool not only focuses on allowing users to create infographics but also reports, posters, promotions and social.

Price: Free

Get it: Venngage


ThingLink is a unique and interesting content creation tool. The app allows users to create experiences with interactive images, videos and 360 media. With an easy to use editor for desktops and tablets, you can easily tag media content with instant access to additional information such as audio, video, embeds and even web links.

Price: Free

Get it: ThingLink

16. NoNotes.com


This tool is a little different than the others. The content creation tool, NoteNotes.com allows users to create content via recording and transcribing rather than jotting down notes. This makes the tool perfect for research, interviews, sales calls and video. Users can start using the app straight from the go with their free plan, however, will be limited to 20 minutes of recording.

Price: Free

Get it: NoNotes.com

17. Meme Generator


Depending on your audience and how they interact with your content, sharing memes could generate more engagement and increase your social growth and traffic. However, creating memes can be a little tough for some. That’s where Meme Generator comes into play. This free to use content creation tool allows users to craft memes very quickly. Simply head over to the create a Meme page and either select an image or upload one. Proceed to the next step and add your desired text. Export the image and share to your social profiles or include within your blog posts etc.

Price: Free

Get it: Meme Generator


Gareth is the Content Marketing Manager at SkillsLab. He's a versatile digital marketer with experience on various platforms. When Gareth's not working he's usually jetting off around the world sharing his experiences on his blog and Instagram. You can also follow him on Facebook and Twitter.

Write A Comment