There’s no denying it, Facebook tools are quintessential for every marketer looking to do more than just break even on the platform.

Many marketers new to the scene usually focus on superficial numbers such as views, likes, and web traffic. While these metrics are great to start with, you need to put more emphasis on your bottom line.

With the right Facebook tools at your disposal, you can take on the world. Having reviewed a couple of hits and misses, we’ve compiled just the perfect list for you.

Check out our 12-point guide on the best Facebook tools to ease and streamline your campaign.

The Best 12 Facebook Tools For Marketers in 2019

These tools are ranked in no particular order, they are all different have their own features and functionality that make them great for marketers.

1. Chatfuel

Chatbots have been gaining prominence in the marketing world. Being an early adaptor of chatbot tech like Chatfuel can give you an edge over the competition.

Increasingly, customers today like communicating with brands through messaging. The reason behind this may have to do with the simple nature of chats and the typical quick responses.


With chatbots, you can get higher open rates thanks to the immediate response and interactivity. This level of engagement keeps customers interested in what you have to say.

Chatfuel has a couple of bot elements. It can display pictures, audio, and video files for you. As part of the customization, you can delay answers by about 20 seconds. In addition to this, a share and call button are included as part of the setup.

In keeping up with the times, Chatfuel also supports e-commerce payments. You’ll also be glad to know that the tool provides analytic feedback. This means you can get reports on subscribers and unsubscribes, and monitor open rates and clickability. They also provide data for user input and retention.

Price: Free plan with basic functionality, Pro version from $15/month, Premium service from $300 per month.

2. AdEspresso

AdEspresso is intuitive enough for beginner advertisers to feel right at home. Their analytics platform is quite powerful and features a customizable dashboard which eases how businesses work.

As it runs, AdEspresso informs users how their campaigns are faring in a section called Intelligent Tips.

Usually, this analytical feature runs in the background and provide suggestions on how you can enhance your ad.


The tool is brilliant in that it also has a running blog. From there, you can pick up a couple of neat tricks, tips and pertinent information on how to optimize your ads. This can be quite handy since you’ll save plenty of time fine-tuning your campaign.

This cloud-based advertising solution makes it easy for you to conduct A/B testing on the move. You can come up with various concepts of your Facebook ads in just a couple of clicks. If you’re looking to target different audiences, you can also create different variants and test it out.

This tool allows you to print fully customized PDF reports on how your ads are performing. With the save functionality you can save your preferences on the cloud for re-use later on.

Price: Free 14-day trial, Base $49/month, Premium $149/month, Elite $299/month, Diamond $499/month

3. Buffer

This Facebook marketing tool is ideal for small to midsize businesses. Users are able to engage with prospects, publish content and track their social media performance.

Its minimalist interface is accompanied by light and easy instructions. As a slick product, it shines thanks to the presence of Pablo, it’s a wonderous graphics-creation tool.


Buffer’s claim to face was its social media scheduling functionality. With an intuitive drag and drop editor in place, it’s quite easy for newbies to find their footing.

You can time your social media posts according to the ideal times you’d like to reach out.

With their analytics support, you can decide whether its decisions on posting time are actually working. Their comprehensive analytics section is robust enough to help you without being overwhelming. You can track the number of shares, clicks, likes, and mentions you receive.



Since Buffer has browser extensions which work brilliantly on Safari, Chrome, and Firefox, it’s easy to share content from any web page. To make light work of your posting, they go ahead to provide suggestions which you can edit right before you press send.

Price: Free trial, Pro plan $15/month, Premium $65/month, Small Business $99/month, Medium Business $199/month

4. Facebook Business

Facebook Business is incredibly easy and simple to use. This straight-forwardness allows you to filter demographics for marketing to specific audiences. All of this is possible with a simple click of a button.

With Facebook Business, it’s very easy to place ads to the right audiences. You can also share updates to those who’ve liked your business page. This helps build brand awareness and your credibility to prospect. In effect, the platform is ideal if you’re looking to expand your lead generation efforts.


Sharing media using this also tool is quite easy and there are a couple of different options to pick from. The analytics section offers detailed reviews on interactions, reach rate, and interactions. This allows you to be in the know on which areas to improve upon.

With a wide range of ad options businesses, it’s highly likely you’ll find the perfect fit for your enterprise here. This can be quite handy when you’re looking to reach a large number of people on Facebook from all around the world.

Price: As much as you want to spend on Facebook ads

5. Driftrock

This tool is intended to give marketers an edge on Facebook. Some of the top brands like BMW and Coca-Cola have used this as a B2B solution. One of Driftrock’s main features is the ability to extend email campaigns to Facebook. This is done by extending email CRM activity to social advertising, known to increase conversation rates by 56% from their customer lists.

driftrock Facebook tool

Other features include the ability to update exclusion audiences helping reduce wasted ad spend, and deliver higher quality ads to your audience. The look-alike audience feature is also far better than Facebook’s standard option. With this Facebook tool, you’ll be able to create up to 20% similar audiences, which is an additional 10% compared to Facebook’s usual cap.

One of the handiest features is the fact that Driftlock will automatically remove records if a user unsubscribes from the CRM, protecting privacy and keeping you GDPR compliant.

Price: Available on request

6. Fanpage Karma

Fanpage Karma is a multi-functional tool that allows you to manage your Facebook profile. You can easily compose and publish posts straight from the tool. The tool provides a couple of helpful insights on how to run your campaign. The ability to monitor an unlimited number of profiles and pages is quite handy.


You can get a good estimate of your engagement level using the tool. It does this by awarding you with Karma values according to how your posts fare and the traffic to your blog/homepage.

The tagging feature enables you to tag all posts you fancy and see which topics have the most engaging content. You can check out what your competitors are doing with the monitoring feature. By keeping tabs on them, you’ll be able to learn about how to outperform them.

You can keep track of market development, enhance your posts and save plenty of time with their readymade reports.

Price: Pro from $56.3/month, Premium from $112.71/month, Business from $169.12/month, Enterprise from $225.53/month, Suite from $394.76/month

7. Heyo

Think about it, wouldn’t it be lovely if you had the email of everyone who liked your Facebook page?

While Facebook owns your page list, they have no ownership to your email list.

This means you can conduct more targeted campaigns and communicate better with audiences with the aim of lead conversion.


Thankfully, Heyo provides the perfect integrated system for lead generation. You can also grow your email database with ease and set up sweepstakes, sign up pages, contests, and landing pages. This tool makes it easy for you to guide your Facebook audience to your site.

Price: 7-day free trial, Basic subscription from $25/month, Standard from $84/month, Premium from $199/month

8. LikeAlyzer

This is one of our favorite Facebook Tools. Powered by the folks at Meltwater, you can get plenty of insights on how your page performs thanks to LikeAlyzer. By offering actionable tips on how to enhance your engagement levels, the tool delivers on its promise of lead generation.


We especially like the fact that the tool doesn’t require you to hand over personal information to conduct its assessment. All you have to do is key in your page URL and it will get to compiling its report in a matter of seconds.

From the report, you’ll get insights on what works for your Facebook account and what needs changing. You can also review how your page performs against similar brands. This can provide you with a good view of how much competitors are forking out to gain some presence on Facebook.

Price: Free



9. Pagemodo

This tool is specifically made to help users establish a Facebook social media presence from scratch.

It does this effectively by providing you all the tools you need to steer your business forward in the long term.

For this to happen, they avail a great cover photo, impressive tab design tools, some post designers, and a couple of neat management functions.


This setup is very professional and provides you with a stepping stone to launch your social media marketing efforts. You can start selling as soon as you configure out the specifics using custom tabs and contest creation tools. With Pagemodo, you can avail coupons on your Facebook page to entice prospects to engage.

Managing posts is a breeze thanks to the suggested posts feature. You’ll be able to find engaging content and then schedule the best times to post.

Price: 14-day trial, Basic from $6.25/month, Pro from $13.25/month, Agency from $33.25/month

10. Qwaya

Qwaya ranks highly among Facebook tools. Many marketing professionals use the tool to get insights on multiple key functions and to manage their responsibilities work from one platform. The A/B testing feature is impressive in that you can make use of Facebook’s data to target specific audiences.

Qwaya Facebook Tool

The ad automation feature allows you to handle bigger campaigns without a hassle. The timing information provided is handy when it comes to maximizing ROI on your ads and having them run at the most opportune times.

Qwaya’s integration with Google Analytics straight from the dashboard appeals to many marketers.

Price: From $149 per month

11. Shortstack

This form building tool presents you with many options to run interactive campaigns which you can share. Shortstack presents you with various templates and the ability to go live straight from the app.

The app is robust enough in that you can come up with campaigns from scratch and customize to your needs. In the free version, the Shortstack branding is automatically featured as part of your campaigns.


As you create your campaigns, you’ll notice that they have a definite begin and end time. Since they all follow a particular theme, you can experiment on the best ways to engage with different audiences.

Price: Free option with limited functionality, Starter option from $29/month, Business option from $99/month, Agency from $199/month, and Brand from $499/month.

12. Sprout Social

Sprout Social is a powerful Facebook management tool. Using it, you can stay informed on the latest developments in the social media scene and how brands communicate.

With a single stream smart inbox, all your correspondence is situated in one place. You can also work in close partnership with members of your team through the shared content calendar.


With Sprout Social, you can better comprehend Facebook impressions and leverage the data to your advantage when targeting audiences.

Price: Free 30-day trial, Standard package from $99/month, Professional from $149/month, Advanced from $249/month.


With these top 12 Facebook tools, you can connect better with prospects and customers. These tools are made to provide the right conduits to start conversations and hopefully build long-lasting relationships.

As an added benefit, most of the tools listed have the capability to track performance. This ensures that you can come up with bespoke solutions that leave a lasting impact.

Take your time to test them out and discover which ones really speak to you.



Having spent 18 years either running his own agency or an agency for others, Jason has strong expertise in both B2B and retail marketing, and has been working with large clients on how to bring campaigns to market.

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