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How To Sell on Pinterest: Five Successful Methods

Published on July 2, 2019
Marketing | Social Media Tips and Guides |

Today, you’re going to learn how to sell on Pinterest, successfully.

The best part?

There are many different methods of selling on Pinterest.

Given the fact that the average order value of sales coming from Pinterest is $50 – higher than any other major social platform, it’s a resource you can’t ignore.

So, if you’re new to Pinterest for business and are intrigued by how to sell on Pinterest, it’s not too late.

Without further ado, let’s cover how you can leverage the platform to grow your audience and boost your earnings.

Utilise Rich Pins

Rich Pins are Pins which provide a little bit more information on a Pin. There are currently four types of Rich Pins; app, product, recipe and article.

By showing metadata on the Pin itself, Rich Pins allow pinners to access a richer experience. Businesses also benefit from rich pins because they tend to promote engagement. In a way, rich Pins function pretty much the same way as ad copy for the posts you make.

Pinterest-Rich-Pins

Rich Pins have become cherished because they’re able to transform ordinary Pins into actionable Pins. Pinterest users are able to see that the image shared is more than just there for inspiration purposes.

The metadata includes things like availability, description, price, and locations to purchase. Usually, Rich Pins are able to source this information straight from your website’s product listing.

Take advantage of Product Pins

Product Pins are essentially a subset of Rich Pins. They’re quite appealing because they usually have pictures and videos of particular products. When users view the posts, they are quickly redirected to the site to make a purchase.

Product-Pins-How-to-sell-on-Pinterest

Credit: Pinterest

These kind of Product Pins are the most popular type of Pins because they help enterprise register impressive ROI with ease.

In the style and home décor categories, Pinterest has enabled buyers to receive shopping suggestions. Their algorithm is intuitive enough to provide real-time pricing, availability and best locations to purchase products.

Make the most of Promoted Pins

Promoted Pins are Pinterest’s way of advertising. With no clearly defined budget in place, Pinterest invites auction-style bids from advertisers looking to appeal to various demographics.

Going the Promoted Pins route means that you’ll be paying to have your Pins appear in users’ feeds. The Pins become visible as users browse through different pages or in their search results.

From the outside, Promoted Pins are very much just like normal Pins.

They may include images and videos with the only key difference being the “Promoted” tag situated at the very bottom.

Pinterest-Promoted-Pins

Credit: Pinterest

Promoted Pins allow for a great degree of customization. You can optimize them to achieve different goals (engagement, awareness, and traffic) provided you clearly define your objectives. Once that is spelled out in black and white, you’ll have a clear picture of what you’re paying for. This may include:

  • Referral traffic – where you get to pay for clicks
  • App installs – where you’re prompted to pay for the total number of clicks on the download page
  • Brand awareness – where you have to pay for every 1,000 impressions
  • Brand awareness via video – you get charged for every 1,000 impressions. Usually, these videos auto-play in user’s feed

There’s some degree of flexibility with Promoted Pins because you can configure different budgets. Depending on your long term goals, you can define both the daily and total budgets.

In addition to this, you have the power to schedule both the start and end dates for every campaign you run.

Don’t forget to use keywords

Using keywords allows you to gain an edge over the competition.

Cognizant of the fact that people use Pinterest to find items they want to purchase, you can make your business more visible by using keywords. Importantly, you don’t have to start from scratch in your keyword search. You can borrow a couple from your email marketing and social media marketing ventures.

In case you’re at sea when it comes to finding the right keywords to use, you need to first identify trending topics in your industry.

Establishing what your target audience wants allows you to craft content that resonates with a majority of them.

The next step involves producing content that aligns with the keywords you’ve come up with. By coming up with relevant content, you’re sure to notice a spike in your subscriber base.

Make sure to publish eye-catching visuals

Before posting, it’s pertinent that you carefully think about the message you’re looking to share.

Once that’s is considered, the next phase involves contemplating the visuals for your tagline.

It helps to be playful with colors. Research conducted by Curalate ascertained that reddish-orange colors usually go down well with many audiences. Having an assortment of dominant colors also helps your cause because you’re more likely to get more repins.

Another study by Curalate was able to show that most Pinners prefer posts that don’t have a face. While it would not hurt your campaign to have a face with every post you make, you need to try being objective and putting more emphasis on the product whenever you can.

Credit: Curalate

Having shared a couple of pointers on how to sell on Pinterest, we’re confident you now have the prerequisites to get your campaign on the road.

Since we’ve analyzed a couple of different suggestions, we’re certain some will hit home more than others.

Which strategy do you think would work well for your business? One? Two? A couple? Or is it all of them?

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