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Customer Experience Strategy: 7 Keys for Success

There’s a new race in town. It goes by the name of Customer Experience. It’s pretty cool too, entrepreneurs in the know often refer to it as CX. Most of them are looking to leverage the power of having a customer experience strategy in order to reap many happy returns. CX is also the wave…

The 3 Things You Should Know to Improve Your Email Timing

As the saying goes, there is a time and a place for everything! This is also true with regards to when you should email your newsletter and other promotional material to your list of subscribers. So, when is the best time to send marketing emails to your target audience? According to the research completed by…

What is Scarcity Marketing? Plus 5 Examples

Scarcity marketing is a potent drug. It leaves customers wanting more and eager to hear what you want to say. This obsession and dependency doesn’t come easy though. You need to keep your cards close to your chest and properly deploy your strategy. It’s only when this is done, that you’ll have your clients’ full…

10 Successful Ways to Improve Email Deliverability

Spending days producing email campaigns, designing eye-catching visuals and creating content worthy of a booker prize means nothing if your emails don’t reach the audience’s inboxes – and that’s where email deliverability is crucial. But what is ‘email deliverability’? That’s exactly what you’re going to find out below, along with 10 successful ways to improve…